1. Germany is our company’s home, the world is our marketplace.

2. High-quality craftsmanship lasts longer.

3. People are in direct touch with our products;
    our products are in harmony with nature.

4. Animals provide our raw materials – to preserve their dignity is our duty.

5. Every person is individual – so are our products.

6. “All is in a state of flux” – only those willing to learn will progress.